1. What A Product Is.
2. Why is it worth purchasing?
3. Supply details and benefits if product so compelled to buy.
4. Focus on "ideal buyer".
5. Ask and answer questions like your having a conversation with them.
6. Use word like "you".
7. What questions will be asked?
8. Talk like they are standing in front of "you".
9. Customers want to know what is in it for them.
10. Benefits of each feature.
11. Customers want to know what is the benefit.
12. How does this product make your customer more healthier and more happier and more
13. Which problems does your product solve.
14. Sell an "experience" not a product.
15. Describe detail and benefits. Don't say excellent quality.
16. None of the bullet points above mention the quality of the product directly, but
each point gives you an impression of quality.
17. Each point also follows an easy pattern of highlighting a feature plus a benefit.
18. genuine hand-sewn construction (feature) >> durable comfort (benefit).
19. Superlatives sound insincere unless you clearly prove why your product is the
best, the easiest, or the most advanced. If your going to say your the best then
state why you are the best.
20. Quote a customer "Why this product is the best".
21. Appeal to your reader's imagination.
22. There is a person who is the hero of every BBQ or family cookout and that is the
Grill Master. We always looked up to our Mom or Dad as they tended the grill and looked
forward to the day when we could be in charge of charring the meat stuff on the grill.
Now that we're are adults, it 's finally our turn and technology has smiled upon us giving us
a tool that is destine to impress.
23. To practice this copywriting technique start a sentence with the word "imagine" and
finish your sentence (or paragraph) by explaining how your reader will feel when owning
and using your product.
24. Mini Stories: Cut through rational barriers with mini stories. Including mini-stories in
your product description lowers rational barriers against persuasion techniques in other
words we forget we're being sold to.
25. Mini Stories include: Who is making the product? What inspired creating the product?
What obstacles did you need to overcome to develop the product? How was the
26. Seduce with sensory Words: sound - touch - taste - Think about words like velvety,
smooth, crisp, and bright.
27. Tempt With Social Proof: